Concepts for component of a Car Trading website: desktop & mobile

Case Study

The brief

Encourage potential users to buy a new car instead of a second hand one, giving a lot of information—including a video—in a compact module that doesn’t take up too much vertical space.

Approach

Compact, but with a lot of information clearly and attractively laid out minimising clutter and confusion. Note especially the area above the photo and video in each one, and see how I rearranged and eliminated elements as I went. The trade-off in V.3 of the desktop concepts was less description ‘copy’ appearing before the user clicked to read more.